This is How Banking Should Be

by Jason Unger

This is a great video from the folks at TD Canada.

Watch it, and then let’s discuss.

It was good, right?

Now, obviously not every bank is in a position to do this. Nor could TD do this for more than a subset of their customers. But we live in an age where banks have treated their customers like numbers — with little to no personal service or care — and have spent more time worrying about golden parachutes for their executives and padding their bottom lines than making sure their customers get treated well.

Honestly, this sounds like something a credit union would do — not a national bank like TD. So it’s refreshing to see a big commercial bank do something like this, even if there’s plenty of marketing behind it.

The video is part of a bigger campaign called #TDThanksYou, where more than 20,000 TD Canada employees gave out $20 to customers across 1,100 branches, says The Huffington Post.

“We wanted to say thank you to our customers in a way that we felt was unique and distinctive, and that actually gave back to our customers,” Chris Stamper, SVP corporate marketing at TD Canada Trust said in Marketing Mag. “The views are great… but when it comes down to it, it’s really about making an authentic connection with your customers.”

It’s sad that having a personal connection and giving back to your customers is a differentiator for a business, but in today’s banking world, it’s a big winner.

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